Our story
Insurance built on trust, not just policies
Tru Trust Insurance was founded on a simple belief: every family deserves honest, straightforward protection. We're not here to sell you a policy — we're here to be your partner for life.
Our mission
At Tru Trust Insurance, our mission is to make life, health, and disability insurance accessible, understandable, and genuinely helpful for individuals and families.
We cut through the jargon, compare options across multiple carriers, and guide you to coverage that actually fits your life — not just your budget.
Family first
Every recommendation we make starts with your family's wellbeing, not a commission target.
Radical transparency
We explain every option in plain language so you can make confident, informed decisions.
Long-term partnership
We're with you through every life change — marriage, new baby, career shift, retirement.
Unbiased guidance
As independent agents, we work for you — not for any single insurance carrier.
The people behind your protection
Our licensed advisors bring decades of combined experience and a genuine passion for helping families find the right coverage.
Tru Trust Insurance was founded on the Moto of" protecting our clients future", with this principle always our focal point. Eric brings honest, family-centered guidance to every client he serves.
Eric A. Johnson
Lead Advisor
Priya specializes in navigating the complex world of health insurance, helping families find plans that cover what matters most at a price they can afford.
Priya Patel
Health Insurance Specialist
David's background in financial planning gives clients a holistic view of how life and disability coverage fits into their long-term financial security.
David Chen
Life & Disability Advisor
Why independent matters
Unlike agents tied to a single carrier, we're independent — which means we shop across 20+ insurance companies to find the best fit for your family. Our loyalty is to you, not to any one insurer.
- No carrier bias
- More options, better rates
- Advice you can actually trust
Real families, real stories
What our clients say
Don't take our word for it — hear from the families we've helped protect.
Marcus took the time to actually understand our family's situation before recommending anything. We ended up with better coverage at a lower price than we had before. Couldn't be happier.
Sarah & Tom Reeves
Austin, TX
I was completely lost trying to navigate health insurance on my own. Priya walked me through every option without any pressure. She found me a plan that covers my prescriptions and my kids' checkups — exactly what I needed.
Linda Nguyen
Houston, TX
After a friend became disabled and couldn't work for months, I realized I had no protection. David helped me get disability coverage that would actually replace my income. The process was fast and painless.
James Okafor
Dallas, TX
We'd been putting off life insurance for years because it felt overwhelming. Tru Trust made it simple. They compared multiple carriers and explained everything clearly. We felt like we were talking to a friend, not a salesperson.
Maria & Carlos Delgado
San Antonio, TX
Switching health plans every year used to be a nightmare. Now I just call Priya and she handles everything. She always finds me a better deal than I could find on my own.
Rachel Kim
Austin, TX
As a self-employed contractor, disability insurance was something I kept putting off. David explained exactly what would happen to my family if I couldn't work. I got covered the same week. Worth every penny.
Derek Thompson
Fort Worth, TX
Ready to work with a team you can trust?
Get a free, no-obligation quote and experience the Tru Trust difference.
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